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Katie-Coral Sicora, Emerson College

Going-green is no longer a topic only discussed by hemp wearing, vegan enthusiasts on grassy knolls. It is a calculated business tactic. As was explained in the panel today, "green is the new black" Today some of the greatest business professors from all over the world convened to discuss topics related to small business and entrepreneurship at the International Academy of Business Disciplines. It was not like any other panel I have attended. Omid Nodoushani, of Southern Connecticut State University presented "The Greening of Entrepreneurship USA: An Examination of Green Small Business Strategy," co-authored by Patricia Nodoushani. There were no eyes glazed over, there was no self-importance. There was instead, insightful presentations followed by lively discussion. As a student interested in the emerging "green" market, it was a dream come true to participate in the discussion. No matter what we call it, "Sustainable Enterprise" or "Going Green" or "Triple Bottom Line" the business of being "Green" is here to stay. Nodoushani discussed the difference between "Green Business" and "Green-Green Business" and the difference between a business preserving the environment versus a business who engages in a green practice to make a sale. It is rather clear that "Greening" is a trend, but what it means can be unclear. There are no standards to outline what "going green" means. To outline standards would be highly complex.   Small Business was highlighted in the presentation. According to Nodoushani, in the last decade, small businesses have created nearly 80% of "net new jobs in the U.S. economy each year." Small Business needs to be forward thinking when it comes to building in a sustainable way. I am a major proponent for PACE bonds (Property Assessed Clean Energy bonds) which pool often private funds that are dispersed to property owners to cover the upfront costs of retrofitting their buildings. The amount given is attached to property taxes each year and paid off over 20 years. The immediate savings are amazing. It is a way for business to cut costs. Whether it is switching to new light bulbs, going hybrid with vehicles or investing in solar panels it is clear today from this panel that green is indeed the new black. 
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10/27/2010 09:46:25

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