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Evan Chapman, Emerson College

And so began the IABD conference. The highlight of my first day, being from Virginia, was Virginia Tech’s John Tedesco talking about the Health Benefit Model and colon cancer in the New River region of Virginia. Having driven through this part of the state too many times to recount throughout my childhood, it is certainly something that still strikes home. Coming from a more affluent part of Virginia, this lack of literacy, and as a result lack of efficacy, both in respect to health and politics, has always taken me aback.
This information inequity, at least in terms of processing the information, is something that has troubled me since before I came to college. While politicians, pharmaceutical companies, and many others market to an extremely literate market, they knowingly promote these products to those who are below this level. This irresponsible practice is something that must stop. Presentations like John’s and Dr. H. Paul Leblank’s presentation specifically on the reading level of ads, serve to end the practice. Hopefully more like them are heard by a larger collective ear soon.
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